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How to choose a face serum

In your skincare routine, face serum is one of the most important steps for achieving radiant, hydrated, and youthful-looking skin. Unlike creams, serums have a light texture and high concentrations of active ingredients, which can penetrate deeply and target specific skin needs. But with so many options available, how do you choose the right face serum? The answer depends on your skin type and the goals you want to achieve and the quality of the ingredients contained in the formula.

Why serum is essential in skincare

Anyone wondering why to use a face serum should know that this product is a true powerhouse of effectiveness. Thanks to its lightweight formula and small-sized molecules, the serum penetrates the deeper layers of the epidermis, where creams and lotions cannot reach with the same intensity. This makes it ideal for addressing specific concerns such as wrinkles, dark spots, loss of firmness, or dull-looking skin.

Effective face serums act like a booster: they enhance the performance of the other products in your routine and deliver visible results in a shorter time. Adding a serum to your daily skincare means investing in your skin’s long-term health.

How to find the right serum for your skin type

The choice of serum depends first and foremost on your skin’s characteristics and specific needs:

Dry or dehydrated skin: opt for serums rich in hyaluronic acid and nourishing actives, which restore deep hydration and strengthen the skin barrier.

Mature skin: a face serum for mature skin should contain plumping and firming ingredients, capable of stimulating collagen production and reducing the appearance of wrinkles.

Dull, lackluster skin: a brightening face serum with antioxidants and revitalizing actives brings back radiance and evens out the complexion.

Oily or acne-prone skin: choose lightweight, non-comedogenic formulas that regulate sebum and refine pores without weighing the skin down.

Sensitive skin: prefer serums with soothing, natural ingredients, free from fragrance and alcohol, that calm redness and inflammation.

Identifying the right serum means listening to your skin’s needs and choosing targeted actives to meet every requirement.

Active ingredients and benefits for facial skin

The quality of a serum is determined by the type and concentration of its ingredients. Here are the most effective actives to look for:

Hyaluronic acid: deeply hydrates, plumps, and improves skin elasticity.

Peptides: stimulate cell regeneration and help counteract the signs of aging.

Botanical extracts (such as rosehip and purslane): revive, soothe, and provide valuable antioxidants.

Firming actives (such as Acmella): help relax micro-tensions in the skin, reducing the visibility of wrinkles.

The synergistic combination of these ingredients helps deliver visible results: skin that looks firmer, brighter, and healthier.

Knowing when to use a face serum is essential to maximize its effectiveness. The ideal time is after cleansing and before applying moisturizer, both in the morning and in the evening. On clean, slightly damp skin, the serum absorbs more quickly and prepares the epidermis to receive subsequent treatments.

Just a few drops are enough: spread the product over the face, neck, and décolleté with gentle motions, lightly patting to encourage absorption. Consistency is the key to long-lasting results and visibly improved skin.

Stanartis Face Serums: concentrated effectiveness for every need

For those looking for effective face serums with a natural formula, Stanartis offers two targeted treatments, available both in the classic 30 ml size and in a mini size version—perfect for daily skincare, even when traveling.

Firming Face Serum

The Firming Face Serum is an intensive anti-wrinkle treatment, ideal for anyone who wants skin that looks more relaxed, firmer, and smoother. Its formula combines Hyaluronic Acid, 7 Skin PP® (Stanartis’ special molecule with 7 peptides), and Acmella, known for its completely natural botox-like effect. Its efficacy has been scientifically demonstrated by a study conducted by the Department of Pharmacy at the Federico II University of Naples.

Main benefits:

  • Reduces the appearance of wrinkles and fine lines.
  • Plumps and fills by stimulating collagen production.
  • Deeply hydrates and strengthens the skin barrier.
  • Improves skin elasticity and softness.
  • Refines skin texture and reduces the appearance of pores.

Suitable for all skin types, including sensitive, oily, or acne-prone skin. Also available in the Mini Size, ideal to always keep with you.

Brightening Face Serum

The Brightening Face Serum is perfect for those seeking radiance, hydration, and an even-looking complexion. The formula combines Hyaluronic Acid, Purslane, Rosehip, Polygonum, Panthenol, and Vitamin A for a complete action.

Main benefits:

  • Revives dull skin and restores radiance.
  • Improves tone and elasticity with an anti-aging effect.
  • Refines pores and evens out the complexion.
  • Soothes, reduces inflammation, and helps regulate sebum.
  • Plumps and hydrates thanks to hyaluronic acid.
  • Helps prevent skin aging and the formation of wrinkles.

Lightweight, non-greasy, and also perfect as a base for make-up. Also available in the Mini Size, handy for travel or for trying the product.

Both Stanartis serums are nickel-free, dermatologically tested, and feature lightweight textures, fast absorption, and the highest concentration of natural actives: a daily dose of beauty for healthy, radiant, youthful-looking skin wherever you are.